Today, let’s talk about wool felt, so we can make clear how special our new greenGEAR wool felt phone cases are. 100% wool felt is a great material for electronics applications because it is durable, moisture-absorbing and heat-resistant, but it is also extremely soft and beautiful to look at. The reason that you don’t see more of it is that it takes some skill to work with. To explain what felt is, we asked our felt manufacturer for a description of their process, and this is what they told us:

Wool felt is made from agitating wool to create a non-woven fabric. The wool shaft has scales which interlock and form a fabric through felting. Because felt is non-woven, it will not unravel and the edges do not need to be finished. When cooled, dried and compressed, the scales close and lock the wool into the tough, durable material we call felt. 100% wool has many advantages, the most important being that it holds up to wear and reasonable stress along it’s seams without giving way. It also will not pill, it has a slight elasticity, and takes the proper dyes and tints easily.

Isn’t that terrific? We use a 100% sheep wool exterior in our felt cases, both because synthetic felts have a tendency to wrinkle and flatten, making them less attractive, and also because using real wool lets us utilize completely renewable resources to manufacture these cases. We use a cotton lining and cotton thread to stitch greenGEAR cases together, and the button for the wrist strap is carved from renewable bamboo. Add it all together, and you have super-cute, highly functional cases that are totally renewable – you basic win-win for our customers. If this sounds great, it’s because it is – you might want to check out the cases right here.

Ladies and Gentlemen, greenGEAR wool felt phone cases have landed, and you can only get them here, and only from foneGEAR, naturally.

And, “naturally” would be correct – greenGEAR cases are made from natural materials, and our felt cases are made the old-fashioned way: from 100% wool, cotton thread, and bamboo buttons.  greenGEAR felt is initially available in three styles, and each style comes in large (to fit iPhone, etc.) and small (to fit RAZR and small flip/bar phones) sizes.

Pink Flowers Wool Felt Phone Case

Blue Robin Felt Phone Case

Wool Felt Owl Phone Case

Over the past year and a half, foneGEAR has done an OK, not great job of maintaining this blog and keeping our customers appraised of new products.


Scratch that.


Over the past year and a half, foneGEAR has not done a great job of maintaining this blog.  We have not been quick enough to point out new products that would be of use to our customers.  We have certainly not done enough to promote the idea that we are the most interesting and progressive accessory company around, with a wealth of interesting licensed products to choose from and our new line of greenGEAR cases.


The good news is that things are about to get much better, both in terms of our own marketing and promotion online, and in terms of rapidly advancing new products that will be of direct benefit to our customers.  We are very excited that our new greenGEAR 100% wool felt cases are available for pre-sale today on our web site.  We are even more excited that later this month we will begin pre-selling accessories licensed by the biggest group of all time, The Beatles.  This is a remarkable product line that will feature CD cases, camera bags, phone cases, notebook computer sleeves, and real guitar bags, as well as bags to fit the guitars used to play Rock Band: The Beatles, which is arriving in stores in September.


There are a lot of interesting, exciting things happening for our company, our customers and our products, so stay tuned.  The rest of 2009 is going to be a bit of a ride.